Contact: Sarah Cohen
Simone Pérèle makes underwear that is worn by the discerning woman, for whom comfort, style and fashion are their main concerns. Women who take pride in themselves; in the way they look and feel.
In 1948, Simone’s independent spirit and her own feminine side led her towards an idea that was revolutionary for the time: Women should not have to choose between being attractive and being comfortable.
Once she combined this concept with the world’s most beautiful fabrics and laces, she quickly established a reputation as Paris’ and indeed the world’s best bra designer.
Simone Pérèle is sold in all major department stores and exclusive boutiques around the world and remains the premier designer of fashionable and well-fitting bras.
The legendary Andora Range from Simone Pérèle’s’ permanent collection is Europe's #1 selling bra; 1 is sold every minute around the world. Specifically designed for larger cup sizes (up to G), the Andora features a three-dimensional fabric that allows the skin to breath and gently moulds the bust without adding volume.
Simone Pérèle is sold exclusively in David Jones and selected boutiques.