Finding Your Bra Size & Which Bras Best Suit You
Women have been wearing bras forever right? One would think we all know what a good fitting bra looks like, how to find your bra size and do I really need a bra calculator to figure it out? 6 years ago when I started in lingerie 8 out of 10 women were wearing the wrong bra size. Today with all of the information and education we have on bra sizes 8 out of 10 women are still wearing the wrong size bra.... [Read more]
Arthritis Bras & Front Opening Bras
Something that is not always glamorous or discussed is bras for women who have Arthritis and putting on a bra is a real struggle. You need front opening bras to make life much easier! Perhaps you don’t have Arthritis it maybe a shoulder injury or something else that prevents you from being able to wear a regular bra? I must say I was a bit chuffed when I seen Studio Europe have a whole section dedicated... [Read more]
Australia’s FIRST Bra Fitting App
I can not tell you how excited I am to be able to share this with you! For 6 glorious and sometimes stressful months together with Sharreid and Fine Lines Lingerie we have been developing Australia’s 1st Bra Fitting App. This is your virtual fitting room where you can fit yourself for not only your bra size but also your bra shape. We then give you a list of your nearest stockist! We have short videos... [Read more]
Australia’s Breast Cancer Awareness Month
Every October we unite to create awareness around one of our most vicious diseases. Breast Cancer. It haunts 1 in 9 women and 1 in 29 women will lose their fight and breast cancer will take their life. We all know someone who has been diagnosed with breast cancer. On a positive note there is so much awareness around Breast Cancer and it is supported by numerous businesses. Two lingerie companies who... [Read more]
Fine Lines Lingerie Memory Collection
Cost- Bra: $44.95 Lift- 10/10 Separation- 10/10 Quality- 10/10 Shape- 10/10 Material- 10/10 Appearance-10/10 Over All- 10/10 Bra Queen’s Comments- This Memory Collection by Fine Lines is like no other I have seen, the memory foam is so unique and feels so divine on the skin it’s incredible. The Memory Foam shapes and moulds to your body for ultra comfort. The entire range gives you fantastic lift,... [Read more]
Interesting Bra Fact & Bra Myths
BRA FACTS 8/10 women wear the wrong size bra 40% of Australian women are DD Cup plus 10 years ago the most popular bra size was 12B now it is a 12D The average life span of a bra is 6 to 12 months Women need to be fitter at least once a year Not all bras are created equal The shape of a bra is just as important as the bra size Comfort, support, lift, shape and size are the key elements to a bra (if... [Read more]
What’s Hot In Lingerie This Season?
It’s such an exciting time of year! It feels like Christmas for Retailers when you’re buying and sourcing the next season. Eveden the Mother company to our favourite lingerie labels like Freya, Fantastie, Huit, Goddess and Elomi lavished us in a gorgeous Champagne Breakfast that was followed by a lingerie show. Where they delighted us with what is hitting our stores next season. Huit We will be... [Read more]
I’m Not Beautiful Like You
Today I have something a little different to think about, it’s something different to what you would normally read on here. But it occurred to me that many women aren’t comfortable in their own and therefore they don’t feel comfortable in lingerie. If you want confidence then wearing nice lingerie is an easy way for you to get, lingerie empowers women and it gives us a chance to express ourselves... [Read more]
5 Lingerie Bloggers, 5 Lingerie Questions
Today is an exciting day! Many of our audience have the same questions so we thought it was a good idea to not only answer them but also ask some of my favourite Lingerie Bloggers, you get to hear about why they love lingerie and what makes them different. There are many fabulous lingerie blogs however we wanted to hear from the lingerie blogs who don’t have stores and do not actually sell lingerie. 5... [Read more]
Australia & European Lingerie
Rewind 9 years and the lingerie world was very different, extremely different. Cups sizes beyond a DD cup was like trying to find a needle in a haystack, all that was available in Australia was Australian brands and they were pretty average. What I love about hearing stories is the vision, what I love about successful businesses is the fact that they don’t look for an opportunity. Instead they become... [Read more]
